Chris Spiek, Bob Moesta, Ervin Fowlkes – Mastering Jobs-to-be-done Interviews Jan

Chris Spiek, Bob Moesta, Ervin Fowlkes – Mastering Jobs-to-be-done Interviews Jan 4.5 out of 5 based on 32 ratings.
 

This chapter introduced JTBD as theory. Bob’s influence on me cannot be understated. John’s contribution was to bring his own experience of quality functional deployment (QFD). In the next chapter. I’ve also been influenced by other notable JTBD practitioners such as Chris Spiek and Ervin Fowlkes.

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Over the years we’ve worked to make Jobs-to-be-Done easier to learn and understand, but it can still be a complex idea to explain. If you’re struggling to convert a team member, this video of.

T HE P ROGRESS YOU CAN MAKE WITH C USTOMER J OBS Customer Jobs is attractive to many because it offers you progress in many ways. I extracted numerous case studies and insights from these interviews. Insights around a customer’s Jobs to be Done serves as a "true north".

By Clayton M. Christensen Bob Moesta In what world is a Snickers bar competing with a kale salad? When a healthy fast food chain recently asked customers to share selfies of them posing with.

PODCAST: BOB MOESTA ON.

May 12, 2016 Bob Moesta is one of the principal architects of the Jobs-to-be-Done framework for innovation.